Yep, “10 tips to be successful in content marketing” looks so much a cliché but people still click in. While others may suspect: media professionals have played the game of writing sensational headlines for so long that the audience will spot the trick right away and has got immuned already. Sometimes coming up with a great headline could even take up one-third of the time of the whole creation. If you fail on this, there is nothing more you can do. The answer from Joseph Sugarman is “Get the reader to read the first sentence of the copy”. What’s the purpose of the headline? I know this is not a hard question to answer now. If you are a visual designer, just create! Here is a toolkit from Adobe. You can try Visme to get your data visualized. And pray that you will be linked to but not screen-captured with the logo wiped out. That’s why you should put a logo or a keyword for search on your graphs. You should know that there are many content producers who are writing about the same topic for the same group of people like you. Once you have a piece of the message presented in a way that echoes with your audience, you win more views! If your presentation helps other writers, you win more links. This applies to not only data, but to everything comprehensible. Graphic information is easier than pure texts to build emotional appeal to people. Human being is a species highly dependent on its visual sense. Try to visualize your data that can make it easier for readers to understand. If you are not getting your audience to read your article, there is no point for the whole writing-editing toil, no matter how valuable and insightful the idea is.ĭata is nice, but flat data is dull. Pick the right one to link to.īeing infographic is the key to readability. Outgoing relevant links to authoritative sites do have a positive impact on your rankings. Apart from being the source of your reports, of course, you can refer to an analysis done by preceding researchers. Remember the maxim? “Done is better than perfect.”ĭon’t stop here. Just pick a good point, elaborate with evidence, be the source. Hey, you are not asked to be an experienced writer who is skillful in sophisticated data analysis delving into a complicated research project. This could be a good start for your research journey. Go arm yourself with the web scraping technique. If you are a non-coders, to get massive web data at once, I would recommend you to try a web scraping tool to scrape web data down into a structured form. Dig the latest data to renew the existing reports or present the existing data from a new perspective. !/vizhome/CoronavirusDataTrend_Octoparse/ProvinceDash?publish=yesĭon’t be satisfied with existing reports and analyses that are known to everyone. Apart from its magnetic effect on the topic on its own, the key is – the author dug her own data and presented it to the crowd who are desperate to know more about the situation. The article gained hundreds of backlinks within a few months. The article how data analysis helps unveil the truth of coronavirus is a good example. And you know what, you are earning backlinks by serving others’ needs. You are producing what others find interesting or beneficial to their own creation.
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Yes, but as long as the data is clearly presented and your discussion gives people inspiration, in the long run, the value of it can bring you a great harvest of backlinks. This may present a heavier workload for you sometimes.
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How to become the source?ĭo your own research, gather the data you need to support your idea. If you are the source that provides your readers with a set of helpful data or a profound analytical report, people have no choice but to link to you. People tend to agree to and share content that is data-backed with evidence. It’s hard to gain the trust of your audience with unsourced data. Here are few tricks and tips for newbies to get most backlinks with less efforts: Do Your own Data Analysis Backlinks, instead of just linking, should serve page quality standards and improve users’ experience as they browse along with your sites. Jamming the content with spammy links neither works with Google. The game of “mutual aid”, passing the backlinks to each other is no longer effective or at least not the key. However, the effective results of backlinks get more difficult for marketers to grab as the brand new Page Quality Raters Guidelines came up on May 16, 2019. Link-building is a decisive part of on-page SEO.